TRANSLATING COMPLEX TECHNOLOGY CONCEPTS INTO USER-FRIENDLY COMMUNICATION YIELDS BETTER OUTCOMES.
Imagine leaders systematically being able to cascade their strategy and goals to the organization
Communicating right message at the right time. It's about designing information that moves people in the right direction. Giving them a reason to embrace the big strategic idea... in whatever form is appropriate and as often as necessary.Imagine stakeholders learning what they need to know when they need to know it. Organizations need to do better at providing relevant, thoughtful information in a way their stakeholders can consume it. It involves analyzing your data in greater depth and spending time researching where your content will have the biggest impact.
Imagine transformation and change not being so scary because you've created a mechanism to keep everyone fully committed to the success of the program or project. Right-time means you’re doing more listening than talking. You’re forming ideas based on your employees' and stakeholders' needs and interests rather than one-off events that aren’t relevant in that moment.
OUR COMMUNICATION AND INFORMATION DESIGN Offerings FALL WITHIN 4 PRIMARY DOMAINS
Transformation
All forms of communication include designing information (in a particular format for a particular audience). However, the more transformational the communication is (meaning how much impact it can carry) depends entirely on the degree of effort that has been invested in designing the information (i.e an infographic will always have more impact than an email newsletter). Building and maintaining the effort needed for successful transformation requires careful, thoughtful design across the entire lifecycle of the transformation to pick the highest impact forms of information and communicating them in the right way, to the right people, at the right time.
Knowledge Sharing
Not all communication and information artifacts are needed for large scale transformation purposes. Strategic comms are important at specific times as an on-demand basis. These offerings are extremely helpful as learning tools which explain in visual and media formats the way things work within different parts of the organization. They can be instrumental in technology groups who have to relate complex systems to end users or the business at large. Strategic comms can form a library of products for use over the long term to various stakeholders.
Operational
Annual plans, quarterly/monthly progress and on-demand communication is always going to be necessary and will always require a budget to execute. A better way to spend your communication dollars would be to build a template of innovative communication components that can be used over time and distributed in faster more mobile-friendly ways.
Measuring Engagement
Set up a mechanism to receive feedback so you know how people feel about the experiences and communication they are receiving. People are more engaged when they have a voice and are encouraged to speak their minds. You can mine this information to create even richer experiences for your employees.